A key decision when starting your business is deciding on the name. Even when using a business plan generator like Business Plan Quick Builder you still have to make your own decision on the name. Many entrepreneurs spend hours thinking about options and trying to come up with some sort of play on words. Here are some things to consider when making the choice:
- Check you will not be challenged for “passing off” your business as another competitor. Often called “standing in their shoes”. For example, trying the business name Gooogle or GoogleCom will soon have Google contacting you. The sort of ways to check your name is OK are: Internet searches to see if another company is using a similar name; Check whether similar domains are taken with https://who.is/ domain name search; search registers of incorporated companies such as companies house.
- Check how the name will work with search engine and/or app/play store optimization. Often the best names are taken, but so called long tail words can help with searches.
- Check how your names will work in different countries. There are many amusing examples of mistakes in this area.
- Consider your growth intentions. Do not pick a name that is geographically restricting if you have national international intentions.
- Consider the rules in names especially if incorporating. Many countries will not allow a tiny company to register a name like international or global unless they can show this is the case.
