Business Planning

Business Plan Quick Builder is influenced by the work of Porter (1985) on the need to position a business so it has a gap in the market away from competitors. This position can be achieved through geography, the nature of the offer, price or some combination of these factors. The Read more…

Our web app Business Plan Quick Builder is influenced by the work of Jay Barney on the Resource Based View of business. This suggests that to have competitive advantage that can be maintained a business needs some unique resources that make it stand out from the competition. The resource could Read more…